Why your trade show needs professional photography

Every trade show is different, and every brand has its own style. That’s why the event photography service you hire needs to adapt to you and what you want to convey in the photographs. Ideally, and this is what we do at Barcelona Photographer, the photographer should study your brand’s style prior to the event and integrate it in such a way that the photographs taken are a true reflection of the soul of your business.

Here is a brief overview of what video and photo coverage for trade shows and conferences entails.

• Complete coverage of the event: videos and photos of your booth, visitors, team, and activities.
• Professional portraits: of your team or company spokespersons during the event.
• Product video and photography: ideal if you want to showcase your new products or launches.
• Coverage of presentations, conferences, and round tables: because your presence doesn’t end at the stand.
• Images for press and social media: edited and ready to publish almost in real time.

Our team adapts to your needs and communication objectives for each trade show you attend. We can customize the service to be 100% tailored to your needs.

Every year, trade fairs and conferences are held in different sectors, which are essential to attend if you want your company to make its mark in your market. Both when it comes to working with the best suppliers and when it comes to attracting customers and making yourself heard in the main advertising and communication media. Both physical and digital, of which there are many.

So if you are going to go all out to show that your company deserves to be among the leaders in the market, don’t wait until the last minute to hire a professional event photography and video service. The images provided by the photographer and videographer will be an investment in your brand.

These are some of the most important upcoming trade fairs, most of which, as well as others at an international level, Barcelona Photographer has already attended with our team of photographers and videographers, which means we know them well and understand how they work. This is a plus point for you to have the confidence to trust us to be the photographers for your stand.

• Mobile World Congress (MWC) – Barcelona
• Integrated Systems Europe (ISE) – Barcelona
• FITUR – Madrid
• IBTM World – FIRA Barcelona
• Swab – Barcelona
• Estampa – IFEMA Madrid
• MACBA – Barcelona
• IBTM World – Barcelona
• Fruit Attraction – Madrid
• Smart City Expo – Barcelona

Which one are you going to attend? We can prepare for it together. Contact our team and request information without obligation.

You can focus entirely on your stand. On welcoming customers and visitors, who are potential customers. On greeting suppliers, creating business opportunities, and making new contacts. On moving forward and growing your business, which is the main reason for attending a trade fair with your brand.

And the event and conference photographer and/or videographer, although in a different way, will be doing the same thing as you. They will focus on taking photographs that will help you during and after the event. With these, you will be able to improve catalogues, create new marketing and advertising strategies, update the photographs and videos on your website, maintain a high-quality presence on social media, and more.

What does it take to achieve all this? Meticulous planning. This is how we work at Barcelona Photographer:

• Preliminary meeting: before the event, we talk to you to find out your objectives, your key schedules and the moments you want to highlight.
• Discreet and professional coverage: we move around your stand and the event with total discretion, so that you don’t lose any naturalness or important moments.
• Selection and editing: we deliver carefully edited images, ready for social media, your website or the press.
• Fast delivery: we know you need speed, so we prioritise delivery times so you can publish as soon as possible.

Your stand is not just a space to promote your brand. It is a great opportunity to build trust, connect with your target audience and set yourself apart from the competition. Event photographs should reflect your professionalism and help customers remember you long after the event.

What’s more, having high-quality photographs and videos means you can use them on your website, in catalogues, on social media and in marketing campaigns. It’s an investment that pays for itself with every use.

Trade fairs and conferences, both national and international, are a great showcase for your brand. Barcelona and Madrid, in particular, are two of the leading venues where deals are closed and many opportunities arise. Your stand must be up to the task, and the photographs and videos taken there can open more doors than you can imagine.

That’s why our team strives to capture every detail. From the setting of your stand to interactions with visitors and potential customers. We want every image to convey your essence and all the effort you put into your brand.

If you already have a date for your next trade fair, don’t leave photography and video to the last minute. Our team of videographers and photographers specialising in events, trade fairs and conferences know how to navigate crowded spaces, how to make your brand stand out and how to deliver results that exceed expectations.

Write to us, tell us your plan and book your session. We want to help you turn your investment in the trade fair into photographs and videos that are worth a thousand words.