Learning from the experience of live events

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Achieving a result that makes an impact is not easy. But it can be done.

At Barcelona Photographer, its founder Katherin Wermke and her team achieve it at every event. Our goal as event photographers in Barcelona, and around the world, is to excite, impact and mark a before and after in the perception of a brand. And this is influenced by many factors. One of the most important is the experience and skill that comes from having been photographers of so many events at an international level. Some of the others, which are also key, we will tell you about in the following lines.

If you are starting your career as an event photographer, or you are going to celebrate an event and are looking for a photographer, this will help you. On the one hand, to learn more and more about photography, and on the other, to know what to look for when hiring a good event photographer in Barcelona. Or anywhere else on the planet.

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The importance of feedback and continuous improvement in photography

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A live event is a dynamic experience. Lighting, key moments and interaction with attendees can change in an instant. So feedback is crucial, on the one hand to improve the technical quality of the photographs, and your creativity. And on the other hand, to ensure that the result exceeds the client’s expectations.

A trick? Immerse yourself with your camera in the event, be one of the participants. Live it with the emotion of the speaker, and with that of the spectator. Be attentive to the small details and the moments that must be photographed, and those that seem to go unnoticed, but say a lot. Above all, of the most human part of an event, the people. Of course, if, for example, a product or service is being presented, it is essential to capture its essence. However, it is the emotions of the people that will make your photographs stand out. For example, the smile of a CEO, the handshake between two industry professionals who are happy to see each other, the way an entrepreneur looks at his new product in the middle of his presentation… There is a lot to capture with the camera. And the more practice, the more control.

Here are a few more things to keep in mind.

Listening to the customer and understanding their needs

Putting yourself in the client’s shoes is essential. Only from such a position, you will be able to introduce yourself in the event, as one more, and capture with your camera the most relevant moments, and the type of images they want. Knowing the brand before going to the event, and knowing what the client expects from your work, is key.

Also, the feedback after the event when you deliver your photos will help you evaluate what worked and what you can improve next time. Every event is a new opportunity to become a better event photographer. You never stop learning.

Evaluating the performance of photography equipment

Information is power. And so is experience. At Barcelona Photographer we make sure our clients are satisfied, and there are several reasons for this. It is due to our experience, our involvement, our great photographic equipment and our technical and creative quality, among others. But to all this, we add that after each event, we carry out a team analysis that allows us to identify successes, areas for improvement, and share ideas and advice among event photographers. All this enriches our work.

What do we usually analyse? Factors such as the speed of delivery of the material, the quality of the images, the ability to capture key moments and the interaction with the attendees.

At Barcelona Photographer, we encourage teamwork and communication so that each photo shoot is better than the last.

Adapting to changing event conditions

Sometimes not everything goes as planned. No matter how structured and organised an event is, last minute changes can occur. That’s why it’s best to be prepared. Always having the visual acuity, the speed and the camera ready to capture an unexpected moment can change everything.

So we can say that another challenge of event photography is to cope with the unexpected. And not only that, but also the variation in spatial conditions. For example, brightly lit areas such as a stage, but also poorly lit areas such as backstage or a corridor, confined spaces, unpredictable crowds, or tight schedules. Learning to control these situations with creativity and agility is what allows us to offer quality results in any type of event.

Technical analysis of images

After an event, it is not only necessary to analyse how the shooting went during the event. It is essential to sit down and look at the captured photographs in detail. There are factors such as composition, focus, lighting and editing that need to be assessed to see what can be improved, and what needs to be maintained. Constant review of work helps to develop a more defined style and to avoid recurring mistakes.

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How to learn from each event to face future challenges

We insist once again that it is practice that shapes the photographer. Therefore, each event is an opportunity to improve in order to be better prepared for the next one.

Learning from previous experiences allows photographers to optimise their working methods, to get to know their photographic team better and better and to offer a higher quality service. At Barcelona Photographer, we are committed to constant evolution through strategies that promote learning in each session.

Create a constantly updated portfolio

Every event is a source of inspiration and learning. Keeping an updated portfolio with the best work allows you to evaluate the evolution of your photographic style, identify strengths and detect opportunities for improvement. In addition, a well-structured portfolio is an excellent letter of introduction for companies looking to hire event photographers.

Training and constant updating

The world of photography is constantly changing, and keeping up to date is essential to offer a quality service. Continuous training, whether through courses, workshops or self-study, helps to incorporate new techniques and tools that can make the difference in an event.

Likewise, investment in modern equipment and professional editing software is also key to guaranteeing optimum results.

In our audiovisual production company in Barcelona we have a training area. We offer introductory photography courses, as well as individual and group photography coaching sessions. If you want to train with our photographers, contact our team and we will inform you.

Building relationships with customers and suppliers

Event photography is not only about taking photographs of high technical quality and creative impact. It’s also about building strong relationships with clients, organisers and suppliers. Trust and communication facilitate coordination and ensure that each event runs smoothly.

A good event photographer must be proactive and flexible to adapt to the needs of each occasion.

Learning from the unexpected

Live events can be full of surprises, and the ability to react to unforeseen events is vital. From technical glitches to last-minute programming changes, every unexpected situation is a learning opportunity.

Having a plan B, having back-up equipment and developing problem-solving skills allows you to face any challenge with professionalism and confidence.

Collecting testimonies and references

Success in event photography is not only measured by the quality of the images, but also by customer satisfaction. Asking for testimonials and references allows us to get first-hand knowledge of the clients’ experience and adjust aspects of the service according to their feedback.

By the way, have you seen the reviews that some of our customers leave on Google? Go and read them and if you already know us, if you have done a course with us or if you have hired our services and you haven’t left yours yet, we encourage you to do so. We value our clients’ comments very much, thank you in advance!

Assess logistics and delivery times

Efficient time management is crucial in event photography. From arrival at the event to the final delivery of the material, each stage must be well planned.

Planning and estimating editing and delivery times helps to improve efficiency and ensure client satisfaction. Offering a fast and quality service is an added value that sets a professional photographer apart.

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