If you have a business, you already know that nowadays it’s not enough to simply describe what you do in a special way. You have to show it. And you can’t do it just any old way, but with images and videos that convey confidence, make an impact, and leave a lasting impression.

At Barcelona Photographer, we always emphasize these three things. If you’re a regular reader of our articles, or a client of ours, you’ll know this. It’s the most important thing to ensure that when a potential customer needs your products or services, they remember your brand. Your company, the one you put all your effort into every day, the one you invest your money in. The one you want to see grow. That’s how you achieve your goals, so that the photograph they saw on a billboard in the city almost automatically comes to mind. Or the one they “liked” on social media. The one they stared at for a few seconds in a digital magazine or catalog. That video that started playing when they entered your website. Or when they checked your social media profiles. Your visual communication.

The combination of portraits, corporate videos, product photography, and storytelling. This formula is magical. And it’s what we turn to when large and small companies tell us, “We want our photos and videos to convey who we are.”


Why companies need more than portraits

Imagine you visit a company’s website. You see photos of their team, all looking professional and formal. Fine. But what else do they tell you? Do you know how they work, what the office atmosphere is like? What product do they offer, and what is it like in detail? Most likely not. And that’s where many brands fall short.

Professional portraits are necessary, we love them, and we know what they can convey, but your customers want to know more about you. They want to see what your day-to-day is like, what’s behind the logo, how your product is used, and what feelings it evokes.
Because in the end, trust isn’t built with a friendly face alone. It’s built by showing your world. That’s why, when a company combines different types of visual content, it manages to convey a complete and coherent message. One that hooks people in.

Types of corporate visual content

Visual content comes in many forms, and the ideal approach is to create a mix tailored to your business. Here are the three pillars that work best for the companies we work with.

Photographs of equipment, offices, environment

People are curious by nature. We want to know who is behind a project.

  • Individual professional portraits: for LinkedIn, for the web, or for your email signature. They convey seriousness and professionalism.
  • Team photos: perfect for showing unity, diversity, and humanity.
  • Atmosphere and offices: because your workspace also tells a story.

Here we always seek naturalness. No stiff poses that look like they’re taken from a catalog. We prefer to capture moments that convey who you really are.

Videos for companies, brand presentation, “behind the scenes”

Video is the king of formats in today’s communication. Our videographers in Barcelona work daily with companies from various sectors, and it doesn’t matter whether it’s the pharmaceutical or fashion industry, among others, because for all of them, video is king.

And we’re not just talking about elaborate commercials, but also short, direct, and very human pieces. The latter are especially important for social media and websites, which are essential today for any company that wants to stand out and attract more customers.

  • Brand presentation videos: ideal for your website or social media, where you can tell people who you are in two minutes.
  • Testimonials or interviews: give a voice to the people on your team or your customers.
  • Behind the scenes: show how you work, with transparency and approachability.

These types of videos build trust and help people feel like they know you even before they talk to you.

Product photos, details, lifestyle

If you sell products, you know that first impressions count, and count a lot. A photograph that doesn’t connect with potential customers can cause your brand to go unnoticed. And that’s the last thing you want to happen.

  • Product photography and corporate photography in the studio or on location: clear, clean, for catalogs, social media, or online stores.
  • Lifestyle: show your product or service in action, in someone’s hands, in a real environment.
  • Details: textures, colors, finishes… what makes what you sell unique.

A good product photographer does much more than show what your company offers. They make people want to have it.

How to plan consistent visual campaigns

When a client hires our corporate photography service in Barcelona, they are hiring much more than just a photo shoot in which their product or service will look impeccable. They are hiring a complete service. Our team takes care of planning and creating the visual content with great attention to detail. And the same applies if you hire our video production service in Barcelona.

Here is a small sample of how we work at our audiovisual production company in Barcelona, founded by international photographer Katherin Wermke.

  • First meeting. We listen to your idea, your goals, and what you want to convey. Then we make you a customized proposal, with no obligation.
  • Definition of visual style. We work on the proposal until we find the perfect option for you. We adapt colors, backgrounds, locations, and tone to your branding.
  • Production. We carry out the photo shoots and video recordings in an orderly, technical, creative, and fluid manner.
  • Delivery. We edit the material and deliver it to you ready to use on your website, social media, or in campaigns. And you can start to make it profitable.

This is not just a photography and video service. It is a medium- and long-term investment. It is a bank of images and videos consistent with the values you want to convey, which will have a positive impact and connect with your audience. With this, you will be able to communicate for months.

How to coordinate photography and video with your existing branding

Every brand has its own language. Think about your colors, your logo, your tone of voice on social media. All of this should also be reflected in your visual content.
If your brand is minimalist, we will take clean photographs with lots of space and light. If your brand is creative and fun, we will convey that with dynamic compositions full of life.

The goal is always the same: for someone to see one of your photographs or videos and say, “This is so them.” That consistency is what makes them remember you.

How to collaborate with Barcelona Photographer on projects for companies

At Barcelona Photographer, we help companies in Barcelona and around the world create high-quality visual content. We know what it takes to organize a shoot with an entire team, coordinate filming in busy offices, or prepare product photos for an upcoming launch.

How do we work? With a friendly approach, flexibility, and a lot of organization. We adapt to your schedule, your style, and your needs. And we advise you on how to create audiovisual content that works.

If you want to update your team’s professional portraits, take product photos, need corporate photography services, or want to shoot a video that tells your story, get in touch. At Barcelona Photographer, we listen to you and work alongside you to create a visual project that enhances your brand.